Operating in Beta – The Rise of Real-Time Marketing
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/01/nexttomorrownow.png “Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent...
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Hackonomy: It’s Not What You Think.
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/02/hack-the-future.jpg Did you know that of the 7 billion people on earth, 5.1 billion own a cell phone and only...
View ArticleGirls Rule – The Role of Socially Savvy Women in Today’s Economy
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/03/tweet-email-text.jpg It’s evident we are moving towards a world that is getting increasingly social by the...
View ArticleTechnology is King (of Thrones) at SXSW
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/03/sxsw.jpg Just as the music it showcases evolves over time, so to have the brand activations and integrations at...
View ArticleCommunicating in the New Pharma World
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/06/462363993.jpg It’s a time of dramatic transformation for the biopharma sector. Asset trading deals, mergers and...
View ArticleElephants Never Forget…Empathy
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2014/06/489082783.jpg In February, Asian elephants joined wolves, apes and some members of the crow family on the...
View ArticleThe Top 5 Oncology Advertising Trends for 2016
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2015/06/Dave-q-21.png Positioning—true brand positioning—is going to become ever more important. You might ask, “How is...
View ArticleIt’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2015/08/ThinkstockPhotos-493075297.jpg By now, you have probably heard that an Instagram post by Kim Kardashian,...
View ArticleDemographics are Dead in the New Age of Consumerism
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2016/02/ThinkstockPhotos-527397399-2.jpg PR, Media & Marketing, proud mama of 2, hockey mom, curious, creator, lover...
View ArticleAn Agency for the Next 20 Years
http://blog.inventivhealth-pr.com/wp-content/themes/vitalsigns/images/postimages/2016/05/cca-launch-01-1.jpg As CCA comes of “legal” age (21!), we gathered in a room to reflect. I had so much to think...
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